Winning Websites: Top Web Design Trends for 2019 & 2020

Remember that time when we discussed the reasons your website may not be generating as many sales as you would like? At the top of that list was the design. And since we already looked at the future digital marketing trends in last week’s post, it’s time to pay a little more attention to the top web design trends for 2019 & 2020. Whether you are a web developer, a person who likes the challenge of creating their website on their own, or simply someone with zero technical knowledge, this article is for you. Keep reading.

#1. Personalised UX & Dynamic Content

For several years now online marketing has been shifting towards more and more personalised everything. From the way we communicate with prospective or established customers, to the design of websites and branding elements. In the next 2 years this trend is only going to go deeper. Personalised UX relates to the user experience when they visit your website. It’s built based on their unique preferences, age and/or gender. For you to be able to design a good website with really well personalised UX, you must know your target market and audience like the back of your hand.

Dynamic content is part of a great personalised UX. In simple terms, this is content that changes based on who is looking at the page. Therefore, two different users can be on the same page of a website, but the content of that page will be different for each of them based on their preferences and unique features.