Why is Blogging Essential for SEO

Recently, we spoke about the 5 different components (plus time and consistency) that will grow your business and increase the sales through your website. These were the web design, the web copy, the content, the social media engagement and the SEO. And since we spent two months discussing valuable social media channels and techniques for business on MBC blog, it’s now time to focus on the SEO.

If you are going to run a successful business online you need to understand one thing. SEO is not magic and it’s not a stand alone activity. To optimise your website you need to pay a lot of attention to your content and spend many hours engaging on social media. Furthermore, you need to build authority backlinks, index your pages and so much more. But let’s take it step by step. Today we will concentrate on the importance of blogging for achieving good SEO results.

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No Regular Blogging, No Good SEO

Fresh Content

One of the components that give you the most points in search engine ranking algorithms is how often you update the content on your website. Obviously, you can’t update your “About” page every other week, so the next best option is starting a blog. The recommended frequency of posting new content to your website is at least once a week. Those who do it more frequently get better results much quicker. In addition to that, you can easily make your web pages keyword rich, without abusing Google keyword density regulations and avoid penalties.

Don’t think you are great at writing? You can outsource or start a vlog! Videos are more popular than written content, drive more traffic and improve your SEO insanely.

Link building

There’s a limited amount of quality external links and backlinks you can get just on the main pages of your website, unless you are a major organisation, a directory or free online service that everyone wants to use. The solution for the rest of us is to include links to high authority websites in our blog posts and write valuable content that others would like to link to. A great way to get some good backlinks is guest blogging. Connect with established bloggers or organisations in a niche similar to yours and offer to write a blog post for their platform free of charge in exchange for a backlink. Do that several times on popular websites and you will see the difference it brings to your SEO.

Build more visual content

Images on social media have proven to drive more engagement than status updates. In blogging terms, articles whose content is broken down by the insertion of images are read and shared more often. There’s another reason to include quality pictures in your blog posts. This way you can take full advantage of Pinterest, which is built around creative images and useful information for the future.

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