Who is My Ideal Client?

One of the biggest challenges for many startups and aspiring entrepreneurs is identifying their ideal client. It is not just your target market, but a specific portion of it that sees your product or service as a perfect solution to their current problem or need. Their preferences, behavioural characteristics and specific interests should be well captured and addressed by your offering. And because finding perfect solutions for individual problems and needs is the main drive for most buyers, once they discover them, they are much more likely to remain loyal and come back for more.

How to identify my ideal client?

Determining your ideal client is not as complicated as it sounds, however, it does require thorough understanding of your market, the solutions that are already available and the existing gaps. That helps you develop a product or service which is desirable, competitive and has its own unique selling point. Once you have that, you need to spend some more time learning about that group of people you believe will benefit the most from what you have created. Here are a few questions to help you build your ideal client’s profile.

• How old is you ideal client?
• Do they identify as a man, woman, other? Does it matter to the product/service you are offering?
• Are they single…