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The Future of Content: How to Market in 2021
In some of my previous articles I told you the future of marketing is in content and building meaningful relationships with your audience. That couldn’t get any more obvious. Now the question is what’s the future of content. Or in other words — how to market in 2021?
1. Dynamic, Adaptive, Personalised
Our world has changed forever. We knew that augmented and virtual reality will become a main drive in marketing some time in the future. What happened in 2020 was the accelerator of that process. AR and VR will not only grow as trends in content marketing but will also dictate it. Those are the technologies that allow marketers to make their content more dynamic, adaptive and personalised. It’s what consumers want and get impressed by.
Here comes a little paradox. People are very conscious of the data they share on the Internet. They don’t want to be targeted for ads and promotional content. At the same time, however, they are hungry for a personalised experience with every website, every social media and every digital interaction. Dynamic and personalised content will not exist if marketers don’t have access to users personal data, such as age, gender, geolocation, interests and behaviours.
