Facebook Ads can be extremely beneficial to your business. There is so much data for billions of users that you can use to your advantage. The trick is to know how to do that.
Select the Audience You Want to Target
You can do this by analysing your Insights and choose to target the most engaged groups. You should also add specific interests and behaviours when you build your audience. This will help you reach new people who are most likely to be interested in what you offer and take the action you want them to take. For example, if you are a travel agency target people who are interested in travelling, holidaymakers and those with higher disposable income.
Use Local Ads
If you have physical outlets, Facebook Local Ads are the best way to bring people to your shop, restaurant or office. Set it to be shown to people who live or currently are within 5 to 10 miles away from your outlet. You can still use the behaviour and interest parameters to create a successful ad.
Split Test Your Ads
Split testing is a fairly new feature of Facebook Ads. It allows you to test specific features of your ad sets against each other. This is done to completely optimise the ad settings before you commit a larger budget to it.
Example: Create split testing for a Traffic ad. In the first set choose for it to be distributed to men and women, between the ages of 18 and 35, interested in your services or products. Create your ad copy and select an attractive picture.
In the second set change only the age group. Leave every other variable the same. This is very important for accurate results of split testing.
Run the two ads on a minimal budget for a few days. When the campaign finishes, check which set performed better, this way you will know what is the optimal age group for your ad. Then you can split test other variables until you find your best killer ad.
Install Facebook Pixel on your Website
The best way to encourage conversions through Facebook Ads is to install Facebook Pixel on your website. It gives information about who has visited your pages and who has put items in the basket just before checkout. When you have that data you can use it in your ads creation and easily remarket to someone who has already bought from you or those who have visited your site but haven’t converted yet.
It’s impossible to cover all the things you should be doing on Facebook to grow your business in just one blog post, but you can get more tips and insights on MBC blog, where this article was originally posted.