Are we late to the party? No, it’s just getting started!
Clubhouse is the new social media platform that everyone is talking about. It looks like something that just emerged, but in fact it has been around for almost a year now. Since March 2020 to be exact. The platform has taken internet users by a storm because it offers a totally different experience than everything we know on social fo far.
Clubhouse is an audio ONLY social media app. Users can join and host rooms on different topics from dating and relationships to politics and business. And of course…
In some of my previous articles I told you the future of marketing is in content and building meaningful relationships with your audience. That couldn’t get any more obvious. Now the question is what’s the future of content. Or in other words — how to market in 2021?
Our world has changed forever. We knew that augmented and virtual reality will become a main drive in marketing some time in the future. What happened in 2020 was the accelerator of that process. AR and VR will not only grow as trends in content marketing but will also dictate it. Those…
If I landed on your website today would I be impressed or ready to bounce in less than 5 seconds?
That’s an incredibly important question you should be asking yourself every few months. Because guess what, technology and trends change all the time! What was working and attracting people last year is not any more. What’s doing it today, may not be doing it tomorrow!
Best policy for every entrepreneur is to stay in line with the ever-changing world of technology. …
Now that kids have gone back to school, it’s time for us to also update our knowledge and come up with new ideas. How? Best way to do that is by keeping up with the future trends in marketing.
One of my favourite activities is reading through industry reports and analysing consumer behaviour. That’s the recipe for discerning or recognising upcoming trends in marketing, advertising, content or sales. It’s not simple predictions. It’s well-studied data. So, having said that, time to tell you about the hottest digital marketing trends to follow in 2021.
You’ve noticed that cold sales…
I often hear from new clients “I’ve tried Facebook ads and they don’t work. It’s a waste of money”. And the truth is, they don’t work because they are done wrong.
I’m not talking about the settings and correct targeting. That’s also crucial, but there’s something fundamental you need to understand first.
Facebook ads don’t work unless they are done in a funnel. Yes, each single ad may boost your reach and engagement, but when when it comes to conversions, you’ll be out of luck.
The structure of Facebook ads and how they are organised in categories is the frame…
The majority of affected companies and freelancers are not thinking about marketing. And this is a mistake. Now is the right time to put a serious push on marketing strategies and campaigns. Having said that, if you relied on salesy posts and aggressive advertisement techniques so far, that will have to change completely!
Emotional marketing and thoughtful content are the only way forward. But what does that really mean? What exactly is emotional marketing?
Emotional marketing is a type of content marketing that aims to evoke specific emotions in consumers and at the same shows the personality of the business…
The Coronavirus outbreak has put the world’s largest economies under immense pressure. Most of the countries in Europe, the USA, New Zealand and China are in complete lockdown. United Kingdom refuses to undertake such a step in an attempt to save the economy. However, the damage is already done.
Ever since the Coronavirus began spreading across Europe, business slowed down in most industries and at present, completely died out in some.
The Events Industry
All face to face business, entertainment and personal events have been cancelled or rescheduled. Smart event professionals were able to move some of their conferences, meetings…
The hottest topic in the past few weeks has been the changes on Facebook and Instagram. It only makes sense we explore it, especially because a lot of accounts are still experiencing glitches and that’s quite confusing for most business owners. Let’s explain exactly what’s going on and how to work with these changes.
What’s Changing on Facebook
Facebook has gone through a tough year, having to answer to Congress about the huge Cambridge Analytica scandal and a lot of other private info leaks and breaches. These are the main reasons why Mark Zuckerberg and co have decided to turn…
DIY website for a real business? Isn’t that just a clear sign of lack of commitment to your business venture? Not really. It’s not every business that can afford or even needs a professionally designed website at the very early stages of their journey. Learning how to create your website on your own doesn’t make you cheap or less serious about doing business. It actually makes you resourceful. But before you make the decision to go DIY, you need to understand how website design platforms work and which one is best for your particular scenario.
Sometimes a business idea is too good to be put on hold until you have enough capital to hire a branding specialist before launching. The truth is, there are thousands of successful businesses worldwide that were started with just a couple of hundred pounds or even less. While I’d always recommend seeking professional help for the aspects of your business you are not fully confident in, I’d also always encourage creativity and boldness to bring your ideas to reality. You don’t need to start big to earn big in the future. Look at Amazon, they started in just one small…
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