10 Copywriting Mistakes Businesses Still Make

Who wrote the copy for your website and marketing campaigns? Was it a professional copywriter, a friend or you did it yourself? You see, many people who are just starting out in business don’t take promotional and marketing copy serious. It’s not just about having a talent or flair for writing. There are rules and specifics only an experienced and skilled professional would be familiar with.

Surprisingly, even larger companies still make a number of copywriting mistakes. Here are the 10 most common ones.

1. Using the wrong tone of voice

To communicate your message effectively you need to know your ideal client very well. Know who you are talking to. Know how they like being talked to and what they want to hear about.

You can’t use formal and complicated language if your target market are 18 to 29 year-olds.

In some communities specific slang is appropriate and makes your brand more relatable. That’s a key drive for customer conversion and loyalty.

2. Making unintentional grammar and spelling mistakes

Another common copywriting mistake is linked to the use of incorrect grammar and spelling. We are not talking about intentional errors made for emphasis or…