what is Clubhouse app and how to use for business
what is Clubhouse app and how to use for business

Are we late to the party? No, it’s just getting started!

Clubhouse is the new social media platform that everyone is talking about. It looks like something that just emerged, but in fact it has been around for almost a year now. Since March 2020 to be exact. The platform has taken internet users by a storm because it offers a totally different experience than everything we know on social fo far.

What Exactly is Clubhouse?

Clubhouse is an audio ONLY social media app. Users can join and host rooms on different topics from dating and relationships to politics and business. And of course, anything in between. The rooms can have up to 5000 active members who are either listening in the audience, or speaking on stage. …


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The Future of Content: How to Market in 2021

In some of my previous articles I told you the future of marketing is in content and building meaningful relationships with your audience. That couldn’t get any more obvious. Now the question is what’s the future of content. Or in other words — how to market in 2021?

1. Dynamic, Adaptive, Personalised

Our world has changed forever. We knew that augmented and virtual reality will become a main drive in marketing some time in the future. What happened in 2020 was the accelerator of that process. AR and VR will not only grow as trends in content marketing but will also dictate it. Those are the technologies that allow marketers to make their content more dynamic, adaptive and personalised. …


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Websites of the Future

If I landed on your website today would I be impressed or ready to bounce in less than 5 seconds?

That’s an incredibly important question you should be asking yourself every few months. Because guess what, technology and trends change all the time! What was working and attracting people last year is not any more. What’s doing it today, may not be doing it tomorrow!

Best policy for every entrepreneur is to stay in line with the ever-changing world of technology. …


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Now that kids have gone back to school, it’s time for us to also update our knowledge and come up with new ideas. How? Best way to do that is by keeping up with the future trends in marketing.

One of my favourite activities is reading through industry reports and analysing consumer behaviour. That’s the recipe for discerning or recognising upcoming trends in marketing, advertising, content or sales. It’s not simple predictions. It’s well-studied data. So, having said that, time to tell you about the hottest digital marketing trends to follow in 2021.

1. Relationships

You’ve noticed that cold sales are out of the window. Thoughtless, random ad campaigns don’t do the trick either. …


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I often hear from new clients “I’ve tried Facebook ads and they don’t work. It’s a waste of money”. And the truth is, they don’t work because they are done wrong.

I’m not talking about the settings and correct targeting. That’s also crucial, but there’s something fundamental you need to understand first.

Facebook ads don’t work unless they are done in a funnel. Yes, each single ad may boost your reach and engagement, but when when it comes to conversions, you’ll be out of luck.

What is an Ads Funnel

The structure of Facebook ads and how they are organised in categories is the frame of your funnel. …


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The majority of affected companies and freelancers are not thinking about marketing. And this is a mistake. Now is the right time to put a serious push on marketing strategies and campaigns. Having said that, if you relied on salesy posts and aggressive advertisement techniques so far, that will have to change completely!

Emotional marketing and thoughtful content are the only way forward. But what does that really mean? What exactly is emotional marketing?

Emotional marketing is a type of content marketing that aims to evoke specific emotions in consumers and at the same shows the personality of the business. …


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The Coronavirus outbreak has put the world’s largest economies under immense pressure. Most of the countries in Europe, the USA, New Zealand and China are in complete lockdown. United Kingdom refuses to undertake such a step in an attempt to save the economy. However, the damage is already done.

Ever since the Coronavirus began spreading across Europe, business slowed down in most industries and at present, completely died out in some.

The Events Industry

All face to face business, entertainment and personal events have been cancelled or rescheduled. Smart event professionals were able to move some of their conferences, meetings and even trade shows online. A UK events company even started a Facebook Group where they would stream concerts of bands and artists to sustain the music and entertainment industry. It is such an innovative idea, which has the potential to change our perception of art and how we consume it. …


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The hottest topic in the past few weeks has been the changes on Facebook and Instagram. It only makes sense we explore it, especially because a lot of accounts are still experiencing glitches and that’s quite confusing for most business owners. Let’s explain exactly what’s going on and how to work with these changes.

What’s Changing on Facebook

Facebook has gone through a tough year, having to answer to Congress about the huge Cambridge Analytica scandal and a lot of other private info leaks and breaches. These are the main reasons why Mark Zuckerberg and co have decided to turn their back on permanent content in favour of temporary posts, i.e. Stories. In a few weeks from now we expect the whole timeline, as we know it, to disappear. We will see 4 sections — Stories, Videos, Groups and perhaps ads, or marketplace. If you ask me, this isn’t great for business. But now it is a matter of utilising all of your resources into the creation of visual content — attractive and entertaining images, short punchy messages that can go on your stories and of course, videos! Your best strategy for higher engagement would be to produce educational (how to) videos, behind the scenes and interviews. Whenever you create content for Facebook, think about how it serves your audience. Does it bring any sort of value to them? …


DIY website for a real business? Isn’t that just a clear sign of lack of commitment to your business venture? Not really. It’s not every business that can afford or even needs a professionally designed website at the very early stages of their journey. Learning how to create your website on your own doesn’t make you cheap or less serious about doing business. It actually makes you resourceful. But before you make the decision to go DIY, you need to understand how website design platforms work and which one is best for your particular scenario.

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Best Platforms for DIY Web Design

Wordpress

Are you a blogger, an aspiring influencer or want to start media related business? There’s no better online place than Wordpress to host you. There are thousands of different themes, some of which paid and others free, you can choose from to create a stunning website. Editing most of these themes doesn’t require any coding. For some tweaks you may need a bit of HTML, but not necessarily. Basically, if you didn’t sleep in your tech classes in school, you’ll be able to cope with everything. And if you didn’t have any tech classes in school, there are plenty of online courses, business workshops and even YouTube videos you can use to learn how to create a professionally looking website on Wordpress. One of the most discusses benefits of the platform is that you can use a variety of plugins to get more and more different functions. Websites built with Wordpress are also relatively easy to optimise for the search engines. …


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FREE DIY Branding Tools and Resources

Sometimes a business idea is too good to be put on hold until you have enough capital to hire a branding specialist before launching. The truth is, there are thousands of successful businesses worldwide that were started with just a couple of hundred pounds or even less. While I’d always recommend seeking professional help for the aspects of your business you are not fully confident in, I’d also always encourage creativity and boldness to bring your ideas to reality. You don’t need to start big to earn big in the future. Look at Amazon, they started in just one small garage. Of course, there’s no real growth without real investment, but do you need to be spending money you don’t have right from the onset? Not in all business cases! So, if you are someone who wants to start making money with their hobby or talent but does not have a startup budget, this article is for you. It’s not going to answer all of your questions, but will certainly help you with your logo and branding materials creation. …

About

MB Consultancy

Providing #digitalmarketing services for businesses worldwide. #Copywriting #ContentCreation #Branding #SocialMedia

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